In today’s digital age, HVAC companies focus mostly on growing their business by bringing in new customers through the doors. Doing so can involve expensive marketing campaigns that target new demographics.
While attracting new clients is essential for any company, you shouldn’t ignore your previous customers. After installing a new air conditioning system or fixing a furnace, you shouldn’t let the relationship end there. How can you make sure your customer calls you the next time they need HVAC work?
If you have a list of past clients that you’re not contacting, you’ve got an untapped gold mine of potential clients!
At HVAC-Marketers, we can use strategies like email marketing and re-engagement campaigns to keep your business top of mind for your customers.
Depending on your service area, dozens or more HVAC companies may exist. Chances are you provide similar services, potentially at the same quality and price point. Standing apart from the competition requires enhancing your brand and reaching out to your past customers proactively.
When people think of branding, they might picture colorful mascots and catchy slogans. For HVAC companies, showcasing your expertise and knowledge should always come first.
Email and text message lists provide ample opportunities to highlight your company’s industry knowledge. For example, we can write and send a weekly email that links to a new blog on your website.
Customers are more likely to use a service that they know and trust, but you need to stay in touch so that your business is the first one they think of when they need air conditioner repair.
Text messages and emails act as reminders for these past customers, alongside a chance to show off your brand and industry knowledge.
We use several strategies to re-engage your past customers:
HVAC marketing through email or SMS text messages may seem outdated, but it comes with many benefits:
At HVAC-Marketers, we specialize in marketing for HVAC companies. Growing your business requires a custom strategy tailored to your company’s needs, target audience, and service.
Many HVAC companies don’t use HVAC customer list reactivation despite it being a very profitable marketing tool. Working with our team means you can benefit from the following advantages:
Our HVAC customer list reactivation services can help tap into an overlooked market and keep your appointment schedule full with new and past customers.
Reach out to our HVAC-Marketers team today by calling us at 513-845-1675 or by visiting our website to schedule your strategy session. Let us grow your HVAC business today!